Who is it for?
Who will play, where they discover it and what matters to them.
BRAND EXPERIENCES · CUSTOM GAME DEVELOPMENT
Custom games.
Built around
your brand.
We start with what you want people to understand, feel or do. Then we develop the concept, design the experience and build it around that goal.
START WITH THE MARKETING QUESTION
What makes
you different?
Your service, product benefit or community gives us the starting point. We shape the game around what people should understand, feel or do.
- Your brand hasA service
- In play it becomesA delivery challengeFlyer Rider
- Your brand hasA product benefit
- In play it can becomeA meaningful player choiceConcept shaped around your USP
- Your brand hasA community
- In play it becomesCharacters and shared playPickleChill Super Rally
What should they remember?
The message or USP the experience should help people understand.
What happens after play?
The enquiry, sign-up, offer or return visit you want to encourage.
CHOOSE THE DEPTH
A focused brand game.
Or a world that can grow.
FLYER RIDER · GAME ARTWORKFOCUSED BRAND GAME
A clear message, made playable. ↗
A dedicated concept around a product, service or campaign theme. Example: Flyer Rider.
EVOLVING BRAND GAME · SIGNATURE PROJECT
A world with room to develop. ↗
Characters, modes, story and opportunities for new content. Example: PickleChill Super Rally.
A COMPLETE PRODUCTION JOURNEY
Think. Design. Build. Launch.
Seven production stages, grouped into four clear phases. Review rounds, supported devices and integrations are agreed before development.
01
Think
Discover the brand. Find the game.
Marketing discovery
Audience, campaign objective, positioning and USP.
Game strategy & concept
The game idea, core mechanic and role of your brand.
02
Design
Give the idea a playable shape.
Game design & storyboard
Rules, levels, story and the player journey.
Art, UI & audio
Characters, scenes, interface and sound.
03
Build
Make it work. Make it feel right.
Development & playtesting
Game systems, controls, technical integration and testing.
04
Launch
Connect play with the next action.
Campaign setup & launch
Agreed forms, rewards, hosting, access and launch preparation.
Support & measurement
The support period, available reporting and future updates.
GAME DEVELOPMENT CAPABILITIES
The craft behind
the experience.
Strategy, worlds, gameplay, browser delivery and campaign systems connected by one production team.
Strategy, worlds & play
Brand positioning, game concepts, storyboards, characters, environments, interface and sound.
Game systems & delivery
Browser gameplay, AI opponents, progression, competition rules and scoped integrations.
Multiplayer & analytics
Super Rally implementations have completed development and are in testing. Availability is confirmed for each release.
SUPPORT THE PLAYER JOURNEY
Add what your project needs.
Participation
Registration, language versions and the right access flow.
Engagement
Leaderboards, challenges and progression that serve the concept.
Action
Rewards, redemption, enquiries and links to existing systems.
Modules are assessed and quoted per project. A feature in one game is not automatically included in another.
Explore campaign featuresA FEW ANSWERS
Before we get playing.
Can you build a game like Super Rally for our brand?
Yes. We can plan a more extensive branded game with characters, modes, story and room for updates. The concept, development phases and support are defined for your project.
Can we start with a concept or prototype?
Yes. A separate concept or prototype phase can help validate the direction. Deliverables and fees are agreed before it starts.
How are cost, ownership and handover handled?
Custom work is quoted around the concept, art, features, integrations and support period. Review rounds, licensing, source code, data responsibilities and handover are agreed in the proposal.
Can the game grow after launch?
New content, maintenance and features can be planned as separately scoped work. An ongoing game needs an agreed support and update plan.