01 / THE MARKETING QUESTION
How do you show work that happens out of sight?
Customers see the flyer. They rarely see the route, the timing or the care needed to get it to the right place. That service journey becomes the subject of the game.
← All projectsFlyer Rider.
BRAND EXPERIENCE / FLYERS MEDIA
Flyer Rider.
Every delivery
tells a story.
A five-stage browser game that makes a delivery service something customers can experience for themselves.
BRAND Flyers MediaFORMAT Browser game · EN / 中文OUR ROLE Concept · Design · Development
02 / THE GAME IDEA
Put the customer in the rider’s seat.
Ride through the neighbourhood, find the target and make the delivery. Timing and accuracy turn an ordinary service explanation into a challenge people can try.
03 / THE BRAND CONNECTION
The service is the mechanic.
The rider, route and delivery task all point back to Flyers Media. After the run, service information gives interested players a natural next step.
DESIGNED TO PLAY
Five routes. Every throw counts.
A branded delivery journey.
The rider, delivery bag and neighbourhood setting connect the experience to Flyers Media. Successive routes introduce new delivery challenges.
A reason to finish.
The five-stage ranked run combines results into one score. The online leaderboard uses server-side sequencing and score checks for a casual game experience.
A natural brand introduction.
The completion panel explains the service and offers a next step without a compulsory lead form.
TAKE A LOOK
Try the experience.
FOR YOUR BRAND
Is your best work the part customers rarely see?
A service process, a delivery journey or a product decision can become the heart of a game. We develop the concept around the specific message you want to communicate.
LET’S MAKE IT PLAYABLE
What makes your brand worth playing?
Tell us your audience, your message and what you want people to do next.