PickleChill Super Rally turns a pickleball brand into a complete browser game, with its own characters, world courts, signature skills and cup competitions.
PickleChill is about people coming together through pickleball. Super Rally carries that identity into a game people can enter from a link, wherever they are.
02 / THE GAME IDEA
Partnership at the heart of play.
Choose a character and an AI partner, combine their skills and take on AI opponents. Doubles play gives the brand’s social spirit a role in the mechanics.
03 / THE DEVELOPMENT
One connected game world.
Character abilities, court environments, match rules and cup progression come together in a browser experience. This is the depth of project a brand can commission.
CHARACTERS WITH A ROLE
One brand. Ten personalities.
PickleChill’s identity carries through the cast, team clothing and visual world. Each character also has a role in the match.
The character artwork shows how a brand can extend into a recognisable game universe.
Game character artwork · The fictional Super Rally cast.
PickleChill · Super Rally game characters
A WORLD BUILT FOR PLAY
28 courts. See the game world.
Different settings, one recognisable game. Explore the supplied match views and preview six of the world’s courts.
PickleholicSantoriniIceland
Supplied game showcase images. Presentation may vary in the current release.
Original game court previews. Scenery is an artistic game interpretation.
FIVE CUPS TO CHASE
Progression with a purpose.
Scenic Escapes Cup · Waterside Voyage Cup · City Skylines Cup · Natural Wonders Cup · World Rally Super Cup
Promotional trophy display using the existing five cup designs.
WHAT THIS PROJECT DEMONSTRATES
From a brand brief to a playable product.
Super Rally is a Signature Project within our Brand Experiences service. It demonstrates how GamesAdv connects a brand idea with game design and development.
Brand & game concept
A recognisable client identity translated into a world, a cast and a way to play.
Connected gameplay
Doubles matches, AI support, character skills, match options and cup progression.
Browser delivery
A mobile-first experience with desktop controls, English and Chinese content, and Add to Home Screen support.
ONLINE MULTIPLAYER
Built to play together.
DEVELOPMENT COMPLETE · TESTING PHASE
Online multiplayer development is complete. Connection stability and the player experience are being tested before public release.
A capability for future brand experiences.
Multiplayer can be assessed for a commissioned game where shared play supports the brand concept. Player counts, room flows, hosting and operational requirements are agreed for each project.
ROOM FOR BRAND PARTNERS
A place for partners inside the game.
Arena screens, courtside banners, kitchen branding and cup sponsorships create distinct partnership opportunities. Each placement is designed around play and scoped for the selected release.
Our analytics system has been developed to support game improvement and brand-partnership reporting. Deployment and data checks are part of the testing phase.
DEVELOPMENT COMPLETE · TESTING PHASE
01 / AUDIENCE
Participation
Anonymous browsers, active players, sessions, match starts and completed matches.
02 / ENGAGEMENT
Depth & return
Effective play time per active player, replay rate and D1 / D7 return activity.
03 / INSIGHT
Content & sources
Court, character, skill and cup activity, with campaign-source and device breakdowns.
04 / ADVERTISING
Placement reporting
Estimated impressions and visible time for integrated side banners, with date filters and CSV exports.
How the measurements are defined
Players are deduplicated by anonymous browser identity, not verified people across devices. Average play time is effective match time per active player over the selected period; it excludes paused and background time.
Side-banner impressions use an in-game visibility estimate: at least 50% of the area in view for one continuous second during active foreground play. They are not third-party-certified impressions or proof of attention. Current reporting covers the left and right banners; screen, kitchen-logo and cup-sponsorship measurement require additional integration.
D1 / D7 return rates need completed observation periods. Date-filtered reports and CSV exports support agreed reporting; actual results depend on deployed collection and available data.
A FEW ANSWERS
Before we get playing.
Do people need to download an app?+
Our browser games open from a link or QR code. Device support and embedding requirements are agreed for each project.
Can you build a game like Super Rally for us?+
Yes. We can plan characters, worlds, modes and progression around your brand, with clear development phases and a support plan.
How much does a project cost?+
We quote the concept, artwork, features, campaign duration and support in your proposal. Interactive Campaigns provide a focused starting point.
Who owns the game and participant data?+
Usage rights, source code, assets, data responsibilities and handover are defined in the project agreement.
